When innovating a new product, service, or experience a business should design with intention. Failure to do so can result in low adoption and satisfaction. We help firms analyze their current positioning and advise them on how to develop new market opportunities that reinvigorate their brands, add value, and engage their customers.
Grounded in quantitative and qualitative research, we develop insights that uncover unmet needs and create new opportunities which we use to create compelling solutions. Pairing these findings with our business design practices, we then work through an ideation and visual design process to create engaging software enabled customer experiences that solve problems and add value.
Producing an effective enterprise or consumer application is more than just writing code; it is about designing a solution that solves a problem, is easy to use, and keeps the user engaged. This is why we pair our software design process with our business and user experience design services to create captivatingly sticky solutions that create business value.
We believe in producing software enabled solutions which innovatively solve problems, and create compelling experiences that result in desirable and sticky relationships with users.
HOW WE DO IT
Understanding the business needs as well as the expectations and motivations of users is the foundation of creating an innovative software enabled experience.
Once we have a firm understanding of the business and user needs, we begin the creative process of generating new and innovative ideas and work to ensure there is a strategic fit.
Starting with an information architecture process, we begin by creating low fidelity mockups of the structure and workflow of the solution.
Once the design process is complete, our developers begin architecting the back end solution to support and interface with the front end design.
We believe in continuous improvement, so after launch we step back and evaluate the solution in relation to the post-launch analytics and user research we collect.
The traditional model for software development is the waterfall approach, where development “flows” downward like a waterfall through six phases: analysis, design, implementation, validation testing, integration [...]