We believe in producing software enabled solutions which innovatively solve problems, and create compelling experiences that result in desirable and sticky relationships with users.



Understanding the business needs as well as the expectations and motivations of users is the foundation of creating an innovative software enabled experience.


Once we have a firm understanding of the business and user needs, we begin the creative process of generating new and innovative ideas and work to ensure there is a strategic fit.


Starting with an information architecture process, we begin by creating low fidelity mockups of the structure and workflow of the solution.


Once the design process is complete, our developers begin architecting the back end solution to support and interface with the front end design.


We believe in continuous improvement, so after launch we step back and evaluate the solution in relation to the post-launch analytics and user research we collect.


Six Tips For Retaining Talented Employees

December 6th, 2017|0 Comments

Finding talent is hard work, but sustaining it is even harder. Companies, especially those in the tech sector, spend significant resources finding talented employees who [...]

How To Balance User Interface And Functionality

October 17th, 2017|Comments Off on How To Balance User Interface And Functionality

Balancing the fine principles that govern user interface with superior functionality is an art form in itself. Just like a writer must trim the fat [...]

Software Development Tips: Storyboard For Simplicity

April 6th, 2017|Comments Off on Software Development Tips: Storyboard For Simplicity

Albert Einstein said "If you cannot explain it simply, you didn’t get it yourself.” This quote on simplicity can be applied to everyday life regardless [...]

The 12 Daily Principles Of Agile Software Development

March 23rd, 2017|Comments Off on The 12 Daily Principles Of Agile Software Development

The traditional model for software development is the waterfall approach, where development “flows” downward like a waterfall through six phases: analysis, design, implementation, validation testing, integration [...]

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