How Customer Feedback Can Improve Energy Management

By |2018-08-09T19:39:47-04:00March 20th, 2018|User Experience (UX) Design|

Have you listened to your customers lately? Customer feedback is important in all fields of work, especially energy software development. Customers make or break a product and something as complex and niche as energy management products are especially vulnerable.  

Deregulated energy is an ever-evolving industry still confined by multifarious regulations, depending on the state in which you reside. Likewise, customer needs vary based on many of these same variables, as well as their unique energy management skills and knowledge. This is why customer feedback served as the foundation of our energy management products development and how we were able to successfully design the top energy software suite in the industry.

The Importance of Customer Feedback

The first step in software design is always customer research. You must work with customers to gain insights into their needs and daily job responsibilities to uncover problems that a design or development team would not be aware of. For us, this was a crucial step in designing the best energy management software that served our customers’ energy needs.

Some of the strategies we undertook included:

  • Face-to-face interviews
  • Usability tests
  • User-testing sessions

User-testing sessions and interviewing customers allowed us to gain insight pertaining to specific tasks in energy management. Our usability tests then allowed us to gauge the effectiveness of earlier testing and refine thereafter. From here, we could make adjustments to our products and keep up with changing demand.

Improving Customer Relations

Customers want to be heard and understood. Not only does customer communication improve product design, but it can also develop a relationship of trust. This trust helps improve customer feedback cycles, allowing you to fully develop your customer relations and product design. Empathy and openness are key to designing the best energy management software for your customers.


Being open to feedback and actively listening to users goes a long way when it comes to building a successful energy management platform. All of our products, from UtilityModule to EnergyAuctions, have been built with our customers’ needs in mind.

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